Welcome to Europe’s Largest Sports and Fashion Wholesalers

Waltham Cross Sports sells and distributes over 40 major brands within Europe, and has done so for the past 36 years. As a wholesale division to Ponders End International Ltd (PEI), we have exclusive access to the worlds most sought after brands and are able to offer them at the most competitive prices.

We currently stock over 7 million units and 42,000 different SKU’s across Footwear, Clothing, Accessories and Equipment, making us the perfect supplier to any multi-brand outlet. Whether you are an independent market trader, eBay seller, Wholesaler or large retail store, we have the stock and expertise to service all your needs. All of our goods are bought directly from the European Brand Owner and have free movement within the European Union.

Brands We Stock

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Welcome to the Waltham Cross Sports Showroom


  • Minimum Order Quantity: 24 units per SKU
  • Minimum Spend: £1000
  • Sizes: Pro rata to our size break 
  • Collection: 7 working days
  • Payment: 10% upfront deposit & Balance to be paid prior to collection
  • International Customers: ID required
  • Contact: Chris Coull – 07795644142

Trade store

  • Minimum Order Quantity: 1
  • Minimum Spend: £50
  • Sizes: Your Choice
  • Collection: Instant
  • Payment: Cash/Card/Bank Transfer
  • International Customers: ID & Shipping Certs required for Export
  • Contact: George/Marco 01992650700 ext 255/257

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Our Location

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Contact information


Beatty Rd, Waltham Cross, Hertfordshire EN8 7UD

Phone number:

01992 650700



We are open:

Monday – Friday | 8 AM – 5 PM

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